It is more than obvious that the different population generations have different tastes and lifestyles, so today we are going to take a tour of them to know their eating habits.
First of all, we are going to show you the different generational groups and their denominations from lower to higher age:
Generation Z / Centennials: are those born from the year 2000, that is, they are less than 20 years old.
Generation Y / Millennials: are born between 1981 and 1999, which means they are between 20 and 38 years old.
Generation X: those born between 1969 and 1980, that is, between 39 and 50 years old.
Generation Baby boomers: those born between 1949 and 1969, which means they are between 51 and 70 years old.
Senior generation: born before 1948, so they are over 71 years old.
What are the consumption habits according to the age group of each one? According to different studies of marketing agencies that precisely analyze the population sectors to which they direct their campaigns and strategies, these are some of the features that characterize them.
Generation Z or Centenennials
They are the true digital natives, born in the 21st century. They emphasize to investigate in depth the products before buying them, and value in this sense the quality over the price. In addition, despite being completely digital, they make more physical purchases than their predecessors, and in food they go directly to small or large areas, where they pay special attention to promotions.
Among the most outstanding food attributes for this generation are the denominations “organic”, “gluten-free” or “high in protein”.
Generation Y or Millennials
It is a generation that represents the biggest change in consumption habits compared to previous generations, motivated above all by the massive expansion of the internet.
Some of the most outstanding trends are that they look for more personalized food products that can be consumed immediately and that are also healthy. On-the-go and microwave formats are preferred, that is, foods that can take anywhere to consume at any time, but without affecting the taste or quality of the food.
They also value that they can store food for later moments, such as healthy snacks.
They have adapted to a digital environment, and their consumption habits have not been a big change compared to previous generations. Precisely because they are considered a bridge generation, for the big marketing agencies they are a real puzzle. In principle, thanks to their age and economic stability, they are good consumers of trends, are interested in the latest news and visit the internet continuously to be informed. Of course, they are not big online buyers, and in food they prefer to go to a physical store.
Generation Baby boomers and Senior generation
These are two generations that are especially concerned about their health and whose number is increasingly high, so it is a sector of population with a lot of weight in consumption. They allocate a large part of their budget to food and more specifically to fresh products.
The most attractive attributes for them are “low in sodium”, “low in salt” and “low in sugar”.
When it comes to eating out, according to a study by Eurostat, the European Statistical Office, Millennials are the ones that do it the most, with three or more times per week, even above the younger generations. In addition, they spend the most in food, that is, in addition to leaving more, they do it to quality places.